Keeping Your Donors Involved

• Overview
• Credits

It costs three times more for your nonprofit to secure a new donor than it does to renew a current donor. Your current donors are the key to building a major gift program, developing a planned-giving program and running a successful capital campaign. So, how do you keep these donors involved with your organization? The answer lies in the three keys words of fundraising – relationships, relationships, relationships. This reference set will cover why people give or don’t give to nonprofit organizations and why they stop giving! The reference set will share methods for building lasting relationships with your donors that will lead to an ultimate gift. This reference set will look at cultivation strategies, as well as cover acknowledgement and recognition techniques to make your donors know you really care!

Authors

Linda Lysakowski, ACFRE, Capital Venture

Self Study Credit - CD & Reference Manual

Sponsored by Lorman Education

Additional Formats